Destination Connection

Life may be all about the journey, but travel & tourism is all about the destination. It is about being in a different place, breathing it in, and connecting with it. And that sense of connection is as vital to our efforts to protect and restore nature as it is to the experience of those who visit.

Discovering the Disconnect

Unfortunately, making that connection is not as easy as it first appears. In a recent consultation, conducted by ANIMONDIAL on behalf of the Nature Positive Tourism Partnership, the issue of ‘destination disconnect’ was raised several times. Even when business intentions are good, it seems there are difficulties translating this into real improvements for biodiversity on the ground.

Important insights from the Partnership

The consultation itself formed the basis of a new publication by the Partnership, led by the World Travel & Tourism Council, UNWTO and the Sustainable Hospitality Alliance (and co-authored by ANIMONDIAL). Titled ‘A Nature Positive Future for Travel & Tourism’, the report was soft-launched at the UNWTO General Assembly this month, with the full release expected before the end of the year. The consultation, involving 50 experts from business, government, academia and NGOs, underpins the guidance and recommendations, which are supported by a wealth of sector-specific case studies.

Connect to connect

One of the key messages is the need for partnerships of shared purpose. By combining the strengths of businesses, government agencies and civil society, and where relevant, local communities, even the most challenging of obstacles can be overcome. When it comes to connecting with the destination, collaborating with local organisations and communities is a powerful and efficient way to bridge the gap.

Two-way street

Partnering with local groups isn’t just a great way to support their work and achieve nature positive goals, it can also unlock real business benefits. Long-term collaborations can provide opportunities to enhance tourism products and improve local operations, as well being a great source of marketing and PR assets and ESG content. In addition, partnerships with local community groups or NGOs that work in destinations can provide a lifeline of reliable information and data to help businesses report on impact and keep track of what is happening on the ground. For example, through partnering with a local organisation in the depths of the Indonesian rainforest, a business could invest in their expertise to support species protection and biodiversity restoration, as well as to provide regular monitoring information for KPI tracking and ESG reporting.

Tried and tested

Working with local organisations isn’t a new or radical idea – several progressive companies are already doing it. Iberostar, for instance, works with the University of Las Palmas de Gran Canaria to promote sustainable fisheries practice in the Canary Islands, and also with the Mediterranean Institute for Advanced Studies to study and protect seagrass meadows. Meanwhile, Intrepid Travel (through the Intrepid Foundation) supports the restoration and protection of coastal and wetland ecosystems in Victoria through the Blue Carbon Lab and, on one site, working with the Wadawurrung Traditional Owners Aboriginal Corporation. The Maldives is a hotspot for these kinds of partnerships, with InterContinental Maldives Maamunagau Resort protecting and preserving the local lagoon through collaboration with the Manta Trust and Maldivian Manta Ray Project, Four Seasons Resorts collaborating with Reefscapers to restore coral reefs around two islands, and Six Senses Laamu leading the Maldives Underwater Initiative, involving the Manta Trust, Olive Ridley Project and Blue Marine Foundation. The Rhodes Co-Lab is a particularly ambitious effort, involving a collaboration between TUI Group, the local travel industry and the Municipality of Rhodes local government. (These case studies and many more are included in the forthcoming Nature Positive Future for Travel & Tourism report.)

Finding your community

There are more and more ways to ensure a strong connection with communities in your destinations. Our partners at Tourism Cares recently launched an online Meaningful Travel Map which shows the location of responsible and community-connected tourism suppliers around the world. And just this month the Wildlife Heritage Areas initiative announced its first sites, where local people who recognise their natural heritage with a deep sense of pride welcome tourism that benefits nature and their community.

Making it work for you…

So, now you can see the benefits of working with a local partner, how do you go about finding one? Don’t worry – we’ve got you covered! Our Animal Protection Network provides a list of approved animal and nature protection partners in destinations around the world. And if none of these is right for you, our Biodiversity Partnerships service can find local organisations that meet your needs. Just send us a message or book a call to find out more, and we can help your business become a Guardian of Nature.

Go Nature Positive with Biodiversity Partnerships

This month’s blog is adapted from an interview with Helen by the World Travel and Tourism Council, the voice of the travel and tourism private sector globally. Their full article will soon be available on their website, as part of their ongoing Nature Positive Tourism campaign.

How do you walk the walk?

More and more companies in every sector are issuing statements about how eco-friendly they are – but are they really? A 2021 European Commission study found that nearly half of green claims made by businesses online were “exaggerated, false or deceptive”. More than a third used words like “eco-friendly” and “sustainable” without supporting evidence. It isn’t always easy to follow up on good intentions, so how can travel companies ensure that their environmental commitments are more than just words?

The calls came, and we answered

“It all started because we were receiving calls from a lot of travel businesses,” explains Helen. “They wanted to do the right thing, but they weren’t sure what guidance to follow”. It’s a familiar story – although businesses want to act, they often lack the tools to do so. “It doesn’t matter if you’re a small business or a huge, global company,” she says, “sustainability teams are usually only one or two people. Lack of budget or expertise can be an obstacle as well. It’s a problem. Until now, nature protection has been severely under-resourced.”

Taking the first step

Tackling this means finding the right partners, who might be non-profits, universities or biodiversity experts. “Businesses should identify trusted partners to work with,” recommends Helen, “whether it’s a small NGO in a travel destination or a consultant who can help with policy creation or impact assessments. Ultimately, as a travel company, you’re not expected to know everything about every species. So, partner with people who know the area, and perhaps have relevant projects that you can support.”

Find your perfect partner

ANIMONDIAL can help with this, through our Animal Protection Network. As well as a directory of existing members working on different issues around the world, we offer a bespoke service for businesses looking for their ideal match. “To identify the right partner, we start by assessing your business needs and looking at the company’s sustainability focus,” explains Helen. “Nature-related impacts still need to be identified and addressed first. Then we can look at the key issues and opportunities that arise from that to see what sort of partnership makes most sense.”

Partnership is a two-way street

The benefits of working like this go way beyond having a ‘pet project’ to support. “Historically, when people think about NGO partnerships, they see the non-profit as subordinate, grateful for their support,” Helen says. “They want the logo, but don’t always see the powerful opportunity of the partnership to educate the public or achieve strategic change. It’s actually very much a two-way street: NGO partners can be massively beneficial. They can help with biodiversity monitoring, designing sustainable systems or enriching the customer offer, as well as supporting ESG efforts through nature conservation.”

Deep and meaningful

The closer the partnership is, the more there is to gain – for both parties. It has taken a while, but this message is finally starting to sink in, according to Helen. “More companies recognise it now. They value partners who can talk about the science, and who can really be the experts. It’s powerful.”

Seizing the moment

ANIMONDIAL has been advocating for the protection of animals and nature through tourism since we were founded in 2018. Last year was a breakthrough. “Everything came together at COP15, in Montréal,” Helen explains. “It was the first time Travel & Tourism was properly represented at these meetings, and we were very proud to be a part of the delegation, headed by the World Travel and Tourism Council and sitting alongside our new Nature Positive Tourism partners – the UN World Tourism Organization and the Sustainable Hospitality Alliance.” The message was simple; as Helen puts it: “For years we’ve heard about the dire state our planet is in … this is our last chance to work together to make a difference.”

Jumping in…

Helen Usher, Director ANIMONDIAL

Save ‘Life Below Water’

This year, there are two important international events to galvanise efforts to address the deepening crises of biodiversity loss and climatic change.

The Convention of Biological Diversity in China in May will seek to secure commitments to halt biodiversity-loss, whilst the UN Climate Change Conference in Glasgow in November, will aim to further the Paris Agreement goals and reduce carbon emissions.

These will both require cross-government commitment but, it will be their resulting actions that will be assessed for years to come, as to whether enough was done to avert these crises and reach a ‘new stable state’.

Sir David Attenborough gave an impassioned speech to the UN Security Council this week. He urged the assembly of nations for their immediate collaborative action to avert the global “collapse of everything that gives us security”, to work together to lessen climate change, and “to value nature… beyond money”. He recounted the rising global temperatures, current atmospheric CO2 concentrations “that have not been equalled, for millions of years”, the despoiling of oceans, and the catastrophic decline of biodiversity as the contributing factors. Above all, he recognised the need for every one of us to do what we can to lessen the resulting disasters ahead.

We, of course, expect our governments to step-up, listen to Sir David and other experts, and take the immediate, necessary action but, what can we do as businesses, and as individuals?

I know many of us are currently focused on our own survival during this current COVID-19 crisis, but it is also an ideal time for the travel and tourism business to review its pre-pandemic activity: identify negative impact, and seek to better manage, or ideally minimise it. I believe that actions must now be more than just ‘reduce, reuse, and recycle’, in fact we should adopt a multifaceted approach that seeks to address the key drivers of climate change: carbon emissions, over-exploitation of natural resources, and biodiversity loss.

Animal protection may not be the priority for most travel businesses, but recognising its impact on climatic change, perhaps it should be…

I co-founded ANIMONDIAL to help the travel and tourism sector work through the complexities of animal and nature protection in tourism and identify which actions can be taken to minimise negative impact and restore the health of the natural environment. It is certainly vital to ensure your product offerings are aligned to your animal protection commitment but why not also think about how you can restore biodiversity in the destinations you visit. ANIMONDIAL’s Build Back Better for Animals initiative is offering webinars, trainings and services to inform, inspire and empower travel and tourism professionals. Providing all that you need to assess impact, and review and improve current practices.

For example, consider what you can do to better protect our oceans and seas.

These cover 70% of Earth’s surface and within them live tiny plant-like organisms, known as phytoplankton. Just like plants and trees they contain chlorophyll that capture sunlight and use photosynthesis to convert it to energy, producing oxygen as a by-product. Phytoplankton are as equally important as rainforests and woodlands and produce over 50% of the world’s oxygen and absorbs 50 x more carbon dioxide than our atmosphere (World Economic Forum, 2019). They also support all life within seas and oceans, including approximately 16% of all animal protein consumed globally and the livelihoods of 40 million people (OECD, 2016).

Damage to these fragile environments, through pollution (plastic, chemical, fertilisers, etc), overfishing and trawling, damping of waste, etc., kills the phytoplankton, realising stored carbon, and removes that life support. Not only does this exacerbate global warming, but also threatens to change our climate and weather patterns. According to the US National Oceanic and Atmospheric Administration “more than 90% of the warming that has occurred on Earth over the past 50 years has happened within the ocean”.

The point I wish to make is that whilst it is important to focus on carbon emission reduction, such as converting to green energies and cutting out single-use plastics, it is equally, if not more important to protect and regenerate the life on Earth that already exists. From ‘Life Under the Water’ (SDG14) to ‘Life on Land’ (SDG15). A mature tree holds over 100 times more carbon, and life support, that a newly planted sampling; placing more importance to preserving primary forests than planting more trees.

By adopting measures to better protect animals (biodiversity) and nature (life support), we have a chance to lessen the crises that Sir David had said are inevitable if ‘we’ continue on ‘our’ current path.

Each month I aim to focus on different natural environments and mention projects that are doing great work to better protect that environment. Offering travel businesses the opportunity to learn about their work, I hope travel businesses will support their activities and fulfil their SDG obligations. This month, acknowledging the start of the UN Decade of Ocean Science for Sustainable Development – a framework to support the sustainable management of the oceans – I have focused on actions to save ‘Life Below Water’ SDG14 – “to conserve and sustainably use the oceans, seas and marine resources for sustainable development”. The following are all members of ANIMONDIAL’s Animal Protection Network:

Save the Aegean

Save the Aegean is an initiative of the Archipelagos Institute of Marine Conservation that aims to form an alliance between environmentalists, scientists, businesses, and consumers to reduce the environmental footprint on this popular sea.

Save the Aegean aims to contribute to the protection and preservation of the Aegean Sea’s rare biodiversity, through filling in knowledge gaps via research and awareness raising through effective conservation actions and eco-tourism.

Aegean Marine Life Sanctuary (AMLS)

The Aegean Marine Life Sanctuary aims to become the world’s first sanctuary for dolphins, displaced from zoo attractions, and provide rescue and rehabilitation of sick, injured or ‘at-risk’ marine animals. Serving as a model of a multi-disciplinary teaching facility, AMLS will focus on providing solutions-based initiatives to better protect marine mammals and turtles through a ‘unified’ Mediterranean Marine Mammal Rescue Network.

Barbados Environmental Conservation Trust (BECT)

The Barbados Environmental Conservation Trust (BECT) has been set up to enable and support local communities and environmental activities aimed at the preservation and restoration of Barbados’ natural assets including the conservation of its marine life. Supported projects include the protection of marine life, particular turtles, and the regeneration of its coral reefs. Efforts seek to restore the country’s marine biodiversity, protect its beaches from erosion, and boost the attractiveness of the habitats for ecotourism.

CCell

A UK-based organisation, CCell was founded to solve the one of the of most devastating effects of climate change: The degradation of the world’s coral reefs and coastal erosion. CCell provides a cost-effective, long-term and sustainable solution by utilising energy from renewable sources to generate rock at a rate grown 2-3 times faster than in nature.

Corals grown in hatcheries are planted onto the rock creating a reef benefitting the environment and providing comprehensive coastal protection. Their pilot project in Mexico is underway and in collaboration with the local community and international artists, they now wish to develop an underwater attraction to appeal to the eco-tourism market and extend the protected marine zone. The project aims to improve knowledge and encourage cross-community support creating a site of marine restoration, environmental education and cultural appreciation.

Please get in touch if you would like to be introduced to one of these exciting projects that are protecting Life Below Water.

» More about ANIMONDIAL’s Animal Protection Network 

» Sir David Attenborough’s speech to the United Nations Security Council (February 2021)

Daniel Turner, Director ANIMONDIAL